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International Division of Fortune 200 food company
Services Utilized
- Sales
- Marketing
- Communications Training
- Market Needs Assessment
Opportunities
- Eastern European countries are in transition from socialist economy to capitalist economy.
- There is a need to learn and understand principles of working in a free market.
- While free market principles can be applied, facilities and infrastructure are comparatively limited.
Actions
- Conducted assorted marketing training assignments for Eastern European business persons.
- Conducted in-country marketing facilitation assignment, including customer interviews and evaluation of sales and distribution capabilities/effectiveness.
- Conducted sales training seminar for field staff responsible for a dozen different countries.
- Conducted follow-up consultation to improve efficiencies.
Results