Home > Projects > Marketing Division of Fortune 200 food company

Marketing Division of Fortune 200 food company

Services Utilized

  • Sales & Marketing Strategies
  • Plan Execution; Transitional Management

Opportunities

  • Joint-venture acquisition provides new product and market penetration opportunities for existing sales network.
  • Marketing strategies and sales tools are needed to effectuate.
  • Need to create new-line synergies with existing lines – logistics, marketing, sales.

Actions

  • Provided Transitional Management to get new product line established.
  • Developed marketing strategies for new line rollout with multiple market segment breakouts.
  • Executed development of promotional media / collateral.
  • Recommended customized segment sales support for a very diverse set of target market segments.
  • Recommended drastic change in management / ownership strategy.

Results

  • Successfully established new line as a line extension.
  • Identified, recommended, and facilitated hiring of specialty brokers to support line.
  • Facilitated departmental transition of business management/ownership.